Pride - love starts here

Client | Pride

Role | Concept, hand drawing and illustrations.

Overview | The illustration below was created as part of the 2017 Pride campaign "Love Starts Here". The campaign consisted of two phases. The first phase "Hate", which showed a series of posters showing hateful quotes that people from the LBGT community had experienced.  The Second phase, "Love", was the antidote to phase one, where posted with stories and quotes that showed the loving experience the LBGT community had experienced. This ran up to and on the day of the London Pride festival 2017. 

Brief | To create an illustration from one of the "Love" phases quotes which inspired you. The quote that brought inspiration was by Charley from Highgate. "I spent time with other LGBT people for the first time ever here". What developed was an idea that people can spread there wings freely at the Pride event, hence the feathers.

Credits | Creative team, Howard de Smet and Sidonie Chaffer-Melly, the lead designer Jacinto Caetano and advertising agency WCRS

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Full Pride poster

Close up detailed crop

Detailed feather crop in all its featheryness

Detailed shot of the hand drawn typography, oh and more feathers.

Detailed crop of the type details and a polethara of feathers

Detailed crop of lettering

The original hand drawn sketch of the custom typography

Detail crop of the original hand drawn sketch of the custom typography

Refined type of the original sketch

Crop of the refined type of the original sketch

The final poster in all its featherniess