Origym rebrand

Client | Origym

Role | Concept, hand drawing and illustrations

Overview | Origym, based around the UK, is one of a select few education companies that specialises in training personal trainers for a career in the fitness industries.

The brief | To refresh the previous identity and create a new feel which encompasses the ethos Origym's origins. One criteria was to use the idea of the DNA double helix and also human movement within the design. Below shows how this progressed.

origym-software-template.png

Below | Shows both the black and white of the final logo variants.

The final black version of the new brand identity logo

The final white version of the new brand identity logo

Below | Shows the work in progress of how we got to the above

Initial concept sketches. Breaking down the DNA helix to its simplest form, yet also creating a sence of movement.

Reworking of the original drafts

Evolutions of full helix 

Evolutions of the simplified helix strand.

Breakdown of the chosen elements , Copy element, Logo icon and lock up.

Main simplified logo lockup guide

The type treatment for the main Origym logo

In addition to the simplistic vector lock up, a 3D option was also created.

Both black and white option of the main icon was created to allow for more useage option

Cropping options of the main icon

Cropping options of the main icon

Final main lock up

Also available in white.

Close up of the nose of the final black version of the new brand identity logo

Close up of the nose of the final white version of the new brand identity logo

The full sweep element of the black version of the new brand identity logo

The full sweep element of the white version of the new brand identity logo

Below | Some poster examples using the newly created brand identity. 

Brochures and promotional examples 

Brochures and promotional examples

yet more brochures and promotional examples

Below | Text book cover concepts and stationary.

Course book covers

Gym membership card designs. 

Complement slips 

Below | Staff apparel desigens 

Apparel

Staff uniforms tops

Below | Shows the a re-design of the Origym recruitment brochure uesing the new brand identity.  

Informational Broacher